IdeasTurned Into Identity
Lets speak about branding
Branding To Win
Branding enables recruiters to demonstrate what makes them unique and a safe pair of hands for delivering recruitment services in their niche or niches.
- We don’t just tick boxes.
- We build your reputation.
- We help you attract elite talent.
- Win exclusive client contracts
- Through strategy-led brand design.
A typical branding campaign will cover the following:
Before we open Photoshop, we need to understand your niche.
- Market Research & Competitor Analysis: How are other agencies in your specific sector (e.g., Tech, Healthcare) positioning themselves?
- Brand Audit: An honest look at your current reputation and materials.
- Value Proposition: Defining exactly why a candidate should trust you with their career and why a client should trust you with their headcount.
- Tone of Voice: Establishing how you speak. Are you the "disruptive, high-energy" partner or the "venerable, expert" advisor?
This is the "face" of your agency.
- Logo Suite: Primary logo, secondary marks, and favicons for different platforms.
- Colour Palette: Psychology-backed colours (e.g., blues for trust, oranges for energy).
- Typography: Selecting fonts that are readable on mobile (where candidates spend 80% of their time).
- Brand Guidelines: A "Bible" that ensures every consultant uses the brand correctly.
Recruitment happens online. These assets are essential for consistent outreach:
- Social Media Kit: Templates for "We're Hiring," "Candidate of the Month," and "Industry Insights" posts (LinkedIn is the priority here).
- Website UI/UX Direction: The look and feel for pages.
- Email Signature & Newsletter Templates: For all that high-volume outreach.
What your consultants actually use to win business:
- Pitch Deck / Capability Statement: A professional presentation for winning new clients.
- Case Study Templates: To showcase your "Time to Fill" and "Retention" stats beautifully.
- White Paper/Report Layouts: To position your agency as a thought leader in your niche.
The "Generic" Trap: If the agency offers the same package they’d give a coffee shop, be cautious.
Recruitment branding is unique because you have two audiences (Clients and Candidates) who often want different things.
A good partner will know how to speak to both your audiences.
- Logo
- Colour palette
- Font choice
- LinkedIn header images
- Email signature graphics
- Website
- Logo
- Colour palette
- Font choice
- Curated stock image for your website
- Website Copy
- LinkedIn header images
- Email signature graphics
- Website
- Logo
- Colour palette
- Font choice
- Curated stock image for your website
- Website Copy
- LinkedIn header images
- Email signature graphics
- Business card design
- Letterhead design
- Website
FAQs
A logo is only one part of branding. Recruitment branding brings together your positioning (what you’re known for), tone of voice, visual identity, and the assets your consultants use every day—so you build trust with both candidates and clients.
Most campaigns cover four areas:
- Discovery & strategy (niche, competitors, brand audit, EVP, tone of voice)
- Visual identity (logo suite, colours, typography, brand guidelines)
- Digital & content assets (social templates, UI/UX direction, email templates)
- Sales & pitch collateral (pitch decks, case study templates, reports)
Recruitment is unique because you have two audiences with different priorities. We define a clear “core promise” that works for both, then tailor messaging and assets by channel, candidate-facing content for attraction and trust, and client-facing collateral for credibility and winning retained or exclusive work.
We focus on practical tools your team will reuse: LinkedIn/social templates, email signature and newsletter templates, pitch decks/capability statements, and case study layouts—so your brand shows up consistently in outreach and sales conversations.
The biggest red flag is a generic package that could be sold to any business. Recruitment branding has to handle two audiences (clients and candidates) and reflect your niche. A good partner should show you how they’ll research your market, define your EVP, and build assets that support both attraction and sales.
Get a Demo
Talk to a Recruitment Website Specialist
If you’re tired of rebuilding, replatforming, or being boxed in by your website provider, it’s time for something built properly. Use the link below. Or you can:
Call 01223 655278
Email darren@recruiterweb.co.uk
Connect on LinkedIn
