SEO & AI Turned Into Clients & Candidates
Recruitment SEO & AI Surfacing from £99 per month
Ranked and ready
Recent success stories from our collaboration with www.kaizen-seo.com
- 01/Increased client-led enquiries for an Accountancy & Finance Recruiter by 70%
- 02/Increased an FMCG recruiter's Google for Jobs visits from 9000 in seven months to 110,000 in just one month.
- 03/Recovered page 1 ranking for an FMCG recruiter lost by the previous vendor for 9 months in 6 weeks.
- 04/Doubled an Industrial recruiter's job applications in the first 14 days of going live.
- 05/Increased the procurement recruiters' website enquiries by 100% in 6 months.
Core Strategies for Recruitment SEO & AI Surfacing
All our websites include our "Design Studio" feature, a tool we created that lets users create unique page designs in the site admin or have us do it for them.
Why it matters for Recruitment:
- Design Studio lets you create attractive, search-optimised pages in minutes.
- Design Studio supports SEO-targeted content.
- Design Studio supports AI-targeted content.
- Complete and varied content to sit well on the page without confusing your audience.
- Each design widget has been created to meet the needs of On-Page SEO, Technical SEO and AI surfacing.
- Off-page signals can be used to boost page authority as needed.
AI surfacing is the new form of search; users are switching from traditional search engines to AI for their answers.
Our sites include features designed to support your AI content and schema tools, ensuring the right message is delivered to AI engines.
Why it matters for Recruitment:
- Jobseekers and employers are rapidly adopting AI to meet their needs.
- Right now, there is plenty of room for individual recruiters to rank.
- Major player slike indeed, have already done deals with ChatGPT.
- The need is proven.
- The path to AI ranking is highly achievable.
- Modern AI search engines now prioritise 'Helpful Content' over sales pitches.
We use our recruitment know-how to blend traditional SEO with factual, authoritative answers that prove you aren't just a job board, you're a specialist.
Making each webpage easier for search engines (and people) to understand, using clear titles, headings, helpful text, good keywords, and internal links, so it can rank better.
Why it matters for Recruitment:
- Knowing recruitment is essential here, because this is nine-tenths of the reason your website will rank or not.
- SEO in recruitment isn’t just about keywords; it’s about context.
- We focus on long-tail searches, which account for the vast majority (80%) of candidate/client traffic.
- For example, instead of just targeting 'Accounting,' we optimise for the specific intent behind a search like 'Investment Banking VAT Accountant jobs London.'
- 80% of SEO recruiters need to dominate their niche (s)/locations, delivered through On-Page content.
Think of off-page SEO as your agency’s digital word-of-mouth. For recruitment sites, Google views backlinks from industry journals or Glassdoor reviews as "votes of confidence." High-quality external signals demonstrate your legitimacy, helping your job listings outrank competitors and attract top-tier talent who trust your brand.
Why it matters for Recruitment:
- Trust Signals: Candidates won't upload CVs to "ghost" sites.
- Reputation: Mentions on reputable platforms build instant credibility.
- Domain Authority: In a crowded market, links from HR blogs help your site compete with giants like Indeed or LinkedIn.
- Referral Traffic: A link from a relevant site isn't just SEO; it’s a direct pipeline to active job seekers.
Behind-the-scenes setup that helps search engines crawl and index your site, improve site speed and mobile-friendliness, ensure a clean site structure, and fix any errors.
Why it matters for Recruitment:
- Much of your traffic will be on mobile, so clean mobile-optimised code is essential for a fast and intuitive mobile user experience.
- Speed kills deals in recruitment; the same is true of websites.
- Rich Snippets increase click-through rates for links in Google search results.
- Schema tells Google clearly what the page is, but AI needs this as well.
- RecruiterWEB covers all of this in our core recruitment website software offering.
Helping your business show up in local searches and maps, optimising your Google Business Profile, location pages, reviews, and consistent business details.
Local SEO for recruiters is about winning the "near me" economy. While national job boards dominate broad searches, most candidates and employers prefer a local connection for trust, culture fit, and commuting reality.
Why it matters to recruiters
- They say people buy from people; well, they also buy local.
- Local SEO is no longer just a bonus; it is the primary way to bypass massive aggregator sites.
- Local results often sit above other results.
- Local SEO will match with location-based local search clients, and candidates will make.
- Trust in your community is built.
- It's the most cost-effective form of SEO.
Google & Bing for Jobs
Why it matters for Recruitment:
- Free advertising to the world's largest audience of job seekers.
- Highly accurate advert response.
- Highly motivate jobseekers (active candidates).
- Builds your recruitment brand's authority.
- Often, the Google or Bing for Jobs panel sits first in the page results.
All RecruiterWEB sites include this by default, and we submit your jobs via the Google for Jobs API. Then track your success in our reports function.
KaizenIQ is a tool developed by Dan Jones of Kaizen SEO to serve as your all-in-one SEO & AI content engine for on-page SEO.
Why it matters for Recruitment:
- It draws on Dan's 10 years of actual Recruitment SEO work for its knowledge.
- You tell it your niche, your locations, and your target market, and it generates on-page content. Review or write your core pages: home, about us, candidate, client, etc.
- Produces recruitment SEO & AI-ready jobs.
- Produces recruitment SEO & AI-ready blogs.
- Produces recruitment SEO & AI-ready sector/specialism pages.
- Produces recruitment SEO & AI-ready location pages.
- Produces recruitment SEO & AI-ready landing pages.
- Produces recruitment SEO & AI-ready case study pages.
Instead of guessing what to write or paying for generic copy, you get recruitment-specific content that captures the searches your candidates and clients are actually making.
It's available for £99 per month, giving every agency access to the same on-page methodology that powers Kaizen SEO's client results.
FAQs about Visibility & Traffic Problems
Most recruitment websites fail to rank because they target broad, high-competition keywords like "IT jobs" instead of long-tail, intent-specific searches like "Senior Java Developer contract roles Birmingham." KaizenIQ builds 30-topic cluster strategies around your actual sectors and locations, giving Google the topical depth it needs to rank you as an authority, not just another job board.
AI engines like ChatGPT, Perplexity, and Google AI Overviews cite content that follows specific structural patterns, direct answers in the first 40–60 words, entity-rich headers, fact density every 150–200 words, and valid schema markup. Generic website copy doesn't meet these standards. KaizenIQ's Kaizen Content Protocol applies 16 formatting and content rules specifically designed for AI citation and extraction.
Local SEO for recruiters requires optimised location pages targeting long-tail geo-specific searches (e.g., "warehouse recruitment agency in Leeds"), a properly configured Google Business Profile, consistent NAP data, and local schema markup. KaizenIQ's Geo-Page Generator creates keyword-enriched, locally optimised landing pages at scale across all your target cities.
Your competitors likely have stronger topical authority, more interconnected content covering their niche in depth. KaizenIQ's Content Strategy Maps show you exactly where your content gaps are versus competitors, then generate the spoke pages, internal linking structure, and hub content needed to overtake them.
Content that ranks in recruitment follows three rules: it targets specific search intent (not just keywords), it demonstrates genuine expertise through stats, proof points, and named processes, and it's structured so both Google and AI engines can parse it. KaizenIQ scores every piece of content against E-E-A-T signals and AI-readiness criteria in real-time, showing you exactly what to fix.
Client-facing content should target commercial-intent searches and the problems hiring managers actively Google, such as "how to reduce time-to-hire in manufacturing" or "best recruitment agency for procurement roles." KaizenIQ includes pre-built content templates for client landing pages, sector authority pieces, and thought leadership articles, each mapped to a specific stage of the buyer's journey.
The key is unique localisation, each page needs city-specific salary data, employer insights, transport links, and sector context rather than just swapping the city name. KaizenIQ's Geo-Page Generator produces genuinely differentiated location pages with unique keyword research, localisation focus, and city-specific heading structures.
Consistency matters more than volume. KaizenIQ lets you set monthly content goals and tracks progress against them. Most agencies on the platform target 4–8 new pages per month across blog posts and geo-pages, enough to build topical authority without overwhelming your team.
Generic SEO tools cost £200–£400/month and aren't designed for recruitment-specific workflows such as sector page optimisation, geo-page generation, or Candidate versus client content strategy. KaizenIQ replaces 7+ tools in one platform for £99/month, purpose-built for recruitment, with features such as spoke page generators, AI-readiness scoring, and Google Search Console integration.
Your job listings need a valid JobPosting schema markup submitted via the Google for Jobs API. All RecruiterWEB sites include this by default. KaizenIQ's Schema Generator can also create structured data for job postings, organisation profiles, and FAQs to maximise your rich snippet visibility.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google's framework for evaluating content quality. For recruiters, this means demonstrating real sector knowledge, citing specific placement data, naming consultants with credentials, and linking to verifiable proof points. KaizenIQ scores your content against these signals and tells you exactly where to add proof.
Raw AI output is generic. KaizenIQ is different; it applies the Kaizen Content Protocol, a recruitment-specific framework built from 10 years of Dan Jones's hands-on SEO experience in the sector. It enforces fact density, bans filler language, requires mechanism explanations over vague claims, and structures content for both human readers and AI engines.
SEO is a compounding investment; results build over time. A 12-month commitment aligns with the realistic timeline for building topical authority, generating consistent content, and seeing measurable ranking improvements. Most agencies see ROI within the first 90 days through improved AI visibility and local rankings, with compound gains accelerating from month 4 onwards.
Every plan includes all modules: 30-topic cluster strategies, geo-page generation, AI content editor with E-E-A-T and AI-readiness scoring, spoke page generator, content planner with templates, schema generator, brand kit, Google Search Console and GA4 integration, and KaizenBot, your in-platform AI assistant. Plans differ by number of sites, monthly generation credits, and active strategy limits.
Get a Demo
Talk to a Recruitment Website Specialist
If you’re tired of rebuilding, replatforming, or being boxed in by your website provider, it’s time for something built properly. Use the link below. Or you can:
Call 01223 655278
Email darren@recruiterweb.co.uk
Connect on LinkedIn
