
Salesforce & RecruiterWEB
RecruiterWEB first integrated with Salesforce in 2004
Salesforce is the world's largest CRM platform. If your recruitment agency runs on Salesforce, whether that is Salesforce CRM, Sales Cloud, or a recruitment-specific implementation built on the Salesforce platform, your RecruiterWEB website connects directly to it. Jobs flow from Salesforce to your website. Candidate applications flow from your website back into Salesforce. Client enquiries captured on your site land in your Salesforce pipeline. No manual data entry. No CSV imports. No disconnected systems.
If Salesforce is your single source of truth, your website should feed it automatically. That is what this integration does.

What Is Salesforce?
Salesforce is a cloud-based CRM platform used by over 150,000 companies globally across every industry. In recruitment, agencies use Salesforce in two ways: either as a standalone CRM to manage client relationships and business development alongside a separate ATS, or as the foundation for a recruitment-specific build using Salesforce's platform customisation, AppExchange solutions, or purpose-built recruitment apps like TargetRecruit, Bullhorn for Salesforce, or custom objects.
Key Salesforce capabilities relevant to recruitment include:
- Contact and account management: Full client relationship tracking with activity history, communication logs, deal stages, and pipeline reporting
- Opportunity and deal management: Track business development from first contact to signed terms, with forecasting and revenue attribution
- Custom objects: Build recruitment-specific data structures (jobs, placements, candidates, interviews) directly within Salesforce using custom objects and fields
- Workflow automation: Flows and process builders that automate internal processes, notifications, approvals, and task assignments
- Reporting and dashboards: Real-time visibility into KPIs, pipeline, revenue, billing, and activity across your recruitment operation
- AppExchange ecosystem: Hundreds of recruitment-specific applications built on Salesforce, from ATS modules to compliance tools to timesheet management
- Einstein AI: Salesforce's AI layer for predictive lead scoring, activity capture, and recommended actions
- Integration capabilities: Robust APIs, middleware support (MuleSoft), and native connectors to thousands of third-party systems
Salesforce is used by recruitment agencies of all sizes, from growing teams that want enterprise-grade CRM to large staffing firms running global operations on the platform.
How RecruiterWEB Integrates with Salesforce
RecruiterWEB connects to your Salesforce instance to create a two-way data flow between your website and your CRM. Here is what that means in practice.

Live Job Feed
Jobs stored in Salesforce, whether in custom objects, a recruitment AppExchange app, or a purpose-built Salesforce implementation, are pulled onto your RecruiterWEB website automatically. When you create, update, or close a vacancy in Salesforce, the change is reflected on your website without anyone touching the CMS. Your candidates always see current, accurate vacancies.

Application Capture
When a candidate applies for a job through your RecruiterWEB website, their application, CV, and form data are pushed directly into Salesforce. The record is created or updated in the appropriate object, whether that is a standard Contact, a custom Candidate object, or a structure defined by your Salesforce implementation. No email forwarding. No manual imports. No re-keying.

Client Enquiry Capture
Your RecruiterWEB website does not just attract candidates. It attracts clients. When a hiring manager or HR director fills in a contact form, requests a callback, or enquires about your services, that lead is pushed into Salesforce as a Lead or Opportunity, ready for your business development team to pick up and progress through your sales pipeline. Website-generated leads are tracked from first touch to signed deal.

Candidate Registration
Speculative candidates who register on your website without applying for a specific role are pushed into Salesforce automatically. Their profile, contact details, sector preferences, and uploaded documents sync into your database, growing your Salesforce candidate pool every time your website generates a new registration.

Real-Time Job Updates
When you edit a job in Salesforce, whether that is a title change, a salary update, a location amendment, or a status change, your RecruiterWEB website reflects the update automatically. There is no delay, no cache to clear, and no second system to maintain. Your website is always in sync with your CRM.

Search and Apply
RecruiterWEB builds search-and-apply functionality directly into your website, powered by your Salesforce job data. Candidates filter by keyword, location, sector, salary, contract type, and any other facets your Salesforce data supports. They find relevant roles and apply in a few clicks. Every interaction feeds back into Salesforce.

Google for Jobs
Every job pulled from Salesforce onto your RecruiterWEB site is automatically formatted with the structured data Google for Jobs requires. Your vacancies appear in Google's job search results without any additional configuration. More visibility means more applications, and every application feeds into Salesforce. One RecruiterWEB client saw 90,000 Google for Jobs visits in their first month after switching.

Salesforce Automation Compatibility
If you use Salesforce Flows, Process Builder, or third-party automation tools within your Salesforce environment, records created by your RecruiterWEB website trigger those automations immediately. A new candidate application can trigger a confirmation email, a task assignment to a recruiter, a Slack notification, or a compliance workflow, all without manual intervention. Your website becomes the front door to your entire automated operation.

Sector and Location Landing Pages
RecruiterWEB builds sector-specific and location-specific pages that pull relevant jobs from Salesforce automatically. A candidate searching for "accountancy jobs in London" lands on a page showing exactly those roles, filtered from your Salesforce data, with supporting content that ranks for that search term. When they apply, their data enters Salesforce with the sector and location context attached.

No Candidate Portal Required
Salesforce handles your candidate and client data. Your website handles your candidate and client experience. RecruiterWEB does not build candidate login portals because they create GDPR compliance risks and add friction that reduces applications. Instead, candidates apply and register through clean, simple forms that feed data straight into Salesforce where it belongs.

Design Studio Compatibility
Every RecruiterWEB plan includes Design Studio as standard. You can build landing pages, campaign pages, and content pages yourself without waiting for a developer. Every page you create works alongside your Salesforce job feed, and every application or enquiry generated from those pages flows into Salesforce automatically. Launch a new page in Design Studio and it is already connected to your CRM.

SEO That Feeds Your Salesforce Pipeline
A website that ranks is a website that generates candidates and clients. RecruiterWEB builds sites with clean architecture, fast load times, structured data, and content strategies designed to rank on Google. The better your site ranks, the more organic traffic it drives, and the more candidates and client enquiries flow into Salesforce without paid advertising.

AI Visibility
AI search engines like ChatGPT, Perplexity, and Google AI Overviews are increasingly used by candidates and hiring managers to find recruitment agencies. RecruiterWEB builds sites that are AI-readable, with structured data and content architecture that makes your brand discoverable in AI-generated answers. SEO ranks your page. AI cites your page. Both send candidates and clients into your Salesforce pipeline.

Upgrade Without Starting Over
RecruiterWEB operates on an upgrade path model. If you start on a Start-up or Themed plan and later move to a semi-bespoke or fully bespoke design, your Salesforce integration carries forward. Nothing is thrown away. Your job feed, your application flow, your client enquiry capture, and all the SEO equity your site has built continue working exactly as they did before, in a new design.
Frequently asked question about the Salesforce & RecruiterWEB integration
No. Salesforce integration is available on every RecruiterWEB plan, from Start-up through to fully bespoke. All features come as standard on every plan.
RecruiterWEB integrates with Salesforce CRM, Sales Cloud, and recruitment-specific implementations built on the Salesforce platform, including those using AppExchange solutions like TargetRecruit or Bullhorn for Salesforce. If your job and candidate data lives in Salesforce, we can connect to it.
Setup depends on the complexity of your Salesforce implementation. For standard configurations, the integration is configured as part of your RecruiterWEB site build. For heavily customised Salesforce environments with custom objects and bespoke field mappings, we work with your Salesforce administrator to map the integration correctly.
Yes. When your RecruiterWEB site goes live, your current Salesforce vacancies are pulled through automatically. You do not need to re-enter or re-publish anything.
Yes. RecruiterWEB can configure your job feed to display vacancies based on criteria you define, such as job status, record type, category, location, or custom field values within Salesforce. You control what your website shows.
Yes. Applications submitted through your RecruiterWEB site are pushed directly into Salesforce. CVs, form data, and contact details arrive as records in your configured objects. There is no intermediate step and no manual import.
Yes. Many recruitment agencies use Salesforce as their CRM alongside idibu for multi-board job distribution. RecruiterWEB can pull jobs from Salesforce to display on your website while idibu distributes those same jobs to external job boards. The systems complement each other.
Yes. If your Salesforce environment uses multiple record types for different job categories, divisions, or brands, RecruiterWEB can map these to different sections, pages, or filters on your website. Multi-brand recruitment agencies running on a single Salesforce org can present different job sets on different website sections.
RecruiterWEB works with customised Salesforce environments. If you have custom objects for candidates, placements, or jobs, custom fields, or bespoke workflows, we map the integration to your specific data structure. We will work with your Salesforce administrator to ensure the connection is configured correctly for your setup.
Book a demo today
Book a demo with Darren, our founder, today. He has walked your walk, having been a recruiter and then a recruitment company owner.
RecruiterWEB makes websites for recruiters & executive search firms globally. We are the highest featured, lowest-cost spend vendor in our space, and we do not take part in the following pricing scams that many in our space like to follow:
- The pay-for-features scam: we don't take part in this scam. All our features are free of charge.
- The pay-for-jobs scam: we don't take part in this scam. All our clients can post unlimited jobs free of charge.
- The pay-for-pages scam: we don't take part in this scam. All our sites can have unlimited pages.
- The pay-for-traffic/storage scam: we don't take part in this scam. All our sites can have unlimited traffic and data storage.
- The pay-for-various levels of support scam: we don't take part in this scam. All our sites can have unlimited support for all clients.
- We also supply branding, marketing, and SEO services to support those clients, enabling them to win more sales and maintain fee margins.
Call: 01223 655278
Email: darren@recruiterweb.co.uk
LinkedIn: Darren Revell

Website Plans

Fully Bespoke Design — £599 + VAT per month
Our designers hand-draw every layout to align with your agency’s specific goals for every page of your website. We do not simply modify a theme; we build a pixel-perfect representation of your unique design goals.
This plan has no build cost and no upfront fees, just a simple, recurring monthly fee.

Semi-Bespoke Design — £299 + VAT per month
Get a homepage that’s designed uniquely for your agency, then build unlimited internal pages using Design Studio. It’s the hybrid option for recruiters who want more than a theme, without the cost and timelines of a fully bespoke design.
This plan has no build cost and no upfront fees, just a simple, recurring monthly fee.

Template Website Designs — £199 + VAT per month
Start with a proven template, then tailor it and build truly unique internal pages with Design Studio.
This plan has no build cost and no upfront fees, just a simple, recurring monthly fee.

Start-Up Recruiter Plan — £149 + VAT per month
Launch your agency with enterprise-grade technology on a bootstrap budget. This plan delivers our most robust features at an entry-level price point, ensuring you don't have to compromise on tech while managing cash flow. It provides the credibility needed to win the attention of clients and candidates without the capital expenditure of a custom build.
This plan has no build cost and no upfront fees, just a simple, recurring monthly fee.

Get a Demo
Talk to a Recruitment Website Specialist
If you’re tired of rebuilding, replatforming, or being boxed in by your website provider, it’s time for something built properly. Use the link below. Or you can:
Call 01223 655278
Email darren@recruiterweb.co.uk
Connect on LinkedIn







